Agence Rouge le fil
Meet the team
Alix Heuer
Founder of the agency
My story
Knowing how to learn and knowing how to pass on knowledge are my superpowers
With a degree in sociology and political science, I set up my own communications agency in 2013 to support organisations with strong values but limited resources, without any middlemen.
My first pro bono projects for feminist and anti-racist organisations were my learning curve. The deal: learn on the job, be transparent, and accept mistakes. My rule: never say “I can’t do it” but “I’ll look into it and get back to you”. This honesty helps me combat the imposter syndrome that still haunts me.
My work is divided between consultancy (supporting digital presence), production (websites and digital strategies) and training, as empowering people is central to my approach.
The turning point of 2020
Beyond the pandemic, two discoveries have transformed my practice: community organising and no-code. After 10 years of feminist and anti-racist activism, I realised that organising is the key to moving forward collectively.
My mission today
With Rouge le fil, I no longer simply create websites or digital strategies. I design bespoke applications that support collective organisation and transform struggles, victories and relationships into data that organisations can use.
Aurélie Der-Loughian
Web designer
My story
From care worker to web developer, via stints as an au pair in England and Ireland. From account manager to quality auditor at a multinational in Spain, whilst studying traditional Indian medicine on the side – that’s a brief overview of my somewhat chaotic career path!
One thing has emerged from all this, however: connecting with people, continuous learning and the search for meaning have been my driving forces over the years.
I then felt the desire to bring together all these subjects that fascinate me through a career that would embody them: a career combining technical skills, creativity, knowledge-sharing and commitment.
I turned towards training as a Web Developer, but something inside me began to question the wisdom of my career change. Firstly, the impact of digital technology on the environment. How could I pursue a career in a sector that pollutes so much? (quite a cognitive dissonance!) The arrival of generative AI, but above all: where would the human element and knowledge-sharing fit in if I were writing lines of code all day long?
I am convinced that the digital world is a space of power where knowledge is shared. To pass on knowledge and empower others is also to resist a model that renders people invisible, complicates matters and creates dependency. It is about giving everyone back the ability to understand, choose and act, without feeling illegitimate or left behind.
This is the path I have chosen: one towards a more restrained, more ethical, and above all more human approach to digital technology – one that is not imposed, but is learned, shared and shaped collectively.
Mostafa Omrane
Web developer
My story
At the age of 12, I was filling up my phone’s memory by downloading every app I could get my hands on. I didn’t realise it at the time, but this insatiable curiosity about digital products would become a recurring theme in my life.
At secondary school, I developed a passion for public speaking, politics and major debates. At engineering school, I discovered interface design, the principles of software development and product strategy. But I soon became frustrated: too much theory, not enough practical application. I wanted to code, build and understand.
So I went on to École 42, where I immersed myself in programming. There, I developed technical rigour, a method of self-directed learning, and a genuine desire to share my knowledge. It was also there that I became involved in the voluntary sector, notably by volunteering at Ghett’Up. I then discovered the spaces where I feel truly alive: those where we question the world, where we imagine desirable futures, where we look after one another.
Today, I’m a mobile developer using React Native. Creating apps is my passion. I love designing simple yet powerful tools that meet real-world needs and make people’s lives easier. I pay particular attention to the user experience, readability, and how technology can remain at the service of people.
And then, in the midst of that intense year, I met Imen. It was a life-changing encounter that gave new meaning to everything I was trying to build. With her by my side, issues of commitment, consistency, justice and alignment became tangible and real. It was she who put me in touch with Alix, setting in motion a new phase of my journey, bringing me even closer to the front line, to impact, and to the people who are making a difference.
Today, I continue to seek that balance between technical rigour and political awareness. What I love is translating complex needs into clear solutions, building useful products designed with users in mind, and rooted in a vision of the world that I hope is fair, humane and collective.